Will audio disc versions be available too? If so, I would say, "Remember the libraries!" Yes, if libraries buy them people will be able to listen for free, but there's a LOT of library systems across our 3K mile-wide marketplace.
Alas, here in the Democratic People's Republic of Massachusetts, the statewide Commonwealth Catalog lists only one copy of your book Noticing, held by the Bahstin Public Library.....
Libraries routinely cull books from their stacks when they "run out of room." So if Noticing got into the system, chances are it would be culled quickly for such a dubious reason.
I know an author who has just finished doing the audio recording for all 61 chapters of his nonfiction book on immigration. He is a professional author but knows nothing about promoting audio books can you give him 10 tips on how to best promote his audiobook
ChatGPT said:
Here are 10 tips for your author friend to effectively promote their nonfiction audiobook on immigration:
1. Leverage Audiobook Platforms
Ensure the audiobook is available on Audible, Apple Books, Google Play, Chirp, and Kobo.
Optimize the book’s description and keywords to improve search visibility.
2. Create a Companion Website or Landing Page
Have a simple site with a sample chapter, reviews, purchase links, and a sign-up form for email updates.
3. Offer Free Audiobook Codes for Reviews
Use Audible’s promo codes or sites like NetGalley and Goodreads to give away copies in exchange for honest reviews.
4. Engage Podcast Audiences
Guest on immigration, political, or nonfiction book podcasts to discuss the book’s themes.
Consider creating a short podcast series based on the book.
5. Use YouTube & Short-Form Video Marketing
Upload audiobook samples with captions on YouTube.
Create short videos for TikTok, Instagram Reels, and YouTube Shorts with engaging excerpts.
6. Collaborate with Influencers & Bloggers
Reach out to bloggers, YouTubers, and social media influencers who focus on immigration, law, or policy.
Offer them a free copy in exchange for a review or feature.
7. Run Limited-Time Discounts & Promotions
Use Chirp, BookBub, and Authors Direct to promote a temporary discount to drive sales.
Pair this with social media ads targeting listeners of similar books.
8. Engage on Social Media & Niche Communities
Join and contribute to Facebook Groups, Reddit threads, and LinkedIn discussions related to immigration.
Share insights and link back to the book naturally.
9. Host a Virtual Launch Event
Use Zoom, YouTube Live, or Facebook Live to discuss the book’s topics, do a reading, and answer audience questions.
Offer special giveaways or signed copies of a print edition for attendees.
10. Repurpose Content into Blog Posts & Articles
Turn audiobook sections into blog articles for Medium, LinkedIn, or guest posts on relevant sites.
Cross-promote these articles with a call to action directing readers to the audiobook.
If your friend needs help with a step-by-step marketing strategy, I can break it down further! 🚀
You said:
Yes can you break it down further
ChatGPT said:
Sure! Here's a step-by-step marketing strategy for promoting the audiobook over a three-month period to maximize reach and sales.
Month 1: Laying the Foundation
1. Ensure Wide Distribution & Optimization
Publish the audiobook on Audible, Apple Books, Google Play, Chirp, Kobo, and Authors Direct.
Optimize metadata:
Title & Subtitle: Use a clear, searchable title.
Description: Include keywords related to immigration.
Categories & Tags: Select the right genre and subcategories.
2. Build a Dedicated Website or Landing Page
Include:
A short book summary and author bio.
Audio sample (embed from YouTube or SoundCloud).
Links to buy the audiobook.
Email signup form for future promotions.
3. Secure Early Reviews
Give free promo codes to friends, family, and influencers for honest reviews on:
Audible
Amazon (if applicable)
Goodreads
BookBub
Personal blogs
4. Start Social Media Presence
Choose two or three platforms (Twitter, LinkedIn, YouTube, Instagram, or TikTok).
Create 5-10 engaging posts before announcing the audiobook.
Examples: Behind-the-scenes of recording, audiobook excerpt graphics, immigration stats, personal stories.
Month 2: Building Momentum
5. Engage in Podcast Outreach
Create a list of podcasts in the immigration, political, or nonfiction book space.
Send personalized emails offering to discuss the book’s themes and provide a free copy for review.
Aim for at least 5 podcast interviews in Month 2.
6. Use YouTube for Promotion
Upload short audiobook samples (1-3 minutes) with visuals.
Create a video trailer summarizing the book.
If comfortable, do a live Q&A session about the book.
7. Reach Out to Immigration Influencers & Bloggers
Offer free copies to YouTubers, bloggers, and LinkedIn influencers who discuss immigration.
Suggest they:
Write a review
Feature it in a video or article
Host a giveaway
8. Plan a Promotional Discount or Giveaway
Offer limited-time discounts via Chirp or Authors Direct.
Run a Goodreads Giveaway for increased visibility.
Month 3: Expanding Reach & Scaling Up
9. Create Short-Form Video Content
Make Instagram Reels, TikToks, and YouTube Shorts featuring:
Key quotes from the book.
Personal insights on immigration topics.
A “day in the life of an author” clip.
10. Run Targeted Ads
Use Facebook & Instagram ads to target:
People interested in immigration policy, law, and current events.
Listeners of similar audiobooks.
Use BookBub Ads for a highly book-focused audience.
11. Guest Post & Write Articles
Convert key audiobook sections into articles for:
Medium
LinkedIn
Immigration news websites
Always link back to the audiobook in each article.
12. Host a Virtual Event
Run a livestream event (YouTube, Facebook Live, or Zoom) to:
Read an excerpt.
Discuss immigration issues.
Answer audience questions.
Offer a special giveaway (signed book, free coaching session, etc.).
Ongoing Promotion After 3 Months
Keep engaging with podcasts, blogs, and social media.
Monitor sales data and adjust promotion based on what works.
Consider submitting the book for audiobook awards to gain credibility.
Would your author friend like help crafting a press release or pitch email for podcasts and influencers? 🚀
I have also found chatGPT good with the marketing advice. It was able to tell me possible markets for some software as well as job titles of potential users. Then offered to help craft some emails. People initially exaggerated its powers, but for some tasks it's great.
Market the free sample on X/Twitter and then link to Amazon to buy the full one. Get some mainline right-wing and centrist influencers like Mike Cernovich and Jack Posobic to re-tweet it.
Bonus if you can get some right-wing sympathetic influencers/podcasters/YouTubers to retweet it who's audiences are not-the-usual iSteve crowd/younger crowds. E.g. :
-shockjock comic Anthony Cumia,
-pop culture guys like DDayCobra, The Quartering, and Nerdrotic,
-porn-to-right-wing social commentary reporter Luke Ford
-men's rights advocates like Pearl Davis, Sydney Watson, Rollo Tomaissi and Better Bachelor/Joker,
-quant-rightist crank Aaron Clarey,
-funnywoman Chrissie Mayr.
And go have interviews with the above persons on their shows if they offer (most of the above have YouTube shows). Lots of their fans in those arenas might take a chance on an audio book over a written book if recommended by their favorite podcasters.
A mistake 3 out of every 4 sentences seems excessive, but those who speak professionally will tell you it is much more difficult to speak from a script with fidelity than it is to speak extemporaneously
I've recently recorded audio for a five minute software demo. If you have any standards and listen to your playback, glaring errors will haunt you. I admit, in practice, a listener in the flow might hardly notice, but I think the overall experience would be affected.
It's like when you play in a band, the other musicians keep telling you about all the mistakes they made and you say back that you didn't notice...but in retrospect, even if you didn't notice the specific error at the specific time, you could tell that it was worse, somehow.
I'm not sure how helpful the tips are from ChatGPT on how to promote and sell audible books. Please forgive me if this makes me sound too much like Captain Obvious but I think the best way would be to contact authors who are successful at selling audible books and ask them what has helped them sell the most books recently. Since things change so quickly it would be important to make sure their tips were for results that are current and not a couple of years ago. Good luck Mr. Sailer.
I looked at the table of contents and would lazily recommend the first article, most trendily titled "Americans First".
I hope the freebie will be remixable. I'd like to hear and see a version of the audio with the text flashing along. And who knows what cool kids could do with it as a video short.
The freebie should be shareable to normies who do not know the great Steve Sailer and would be put off by something titled with triggering words like race, IQ, etc.
I'm psyched to get this audio version of the book! No doubt it would help me actually read/ingest your beautiful book. Which is within easy grasp but somehow not getting read, partly because I'm stupidly sure I've already read most of the articles... Which I probably haven't. And of course re-reading is both instructive and a pleasure.
PS: In case of future need, I'm pretty sure pronouncing кто кого "kto kavo" any way you like is fine and understandable. More like Spanish than like English might be good. I studied Russian for years and never really got it down, but Russians usually seem happy at my feeble attempts and pronouncing their language.
Steve, a person who does not listen to audiobooks, is promoting his audiobook. This follows the hyping of his in-print book when Steve does not read books and doing several podcasts promoting his book when Steve does not listen to podcasts.
His comments does not reinforce that belief. I thought one he should have reviewed and discussed was Troubled by Rob Henderson. Yet, Sailer skipped over the book and is unaware of the writings of Henderson.
First of all, it's about human biodiversity, your foundational subject matter. Also, it's of moderate length, has no graphics to explain, and relies mostly on anecdote and thought experiments - no complicated statistical arguments. It's upbeat and earnest. There's little or none of the complex sentence structure, tone shifting, and snark that can be an acquired taste for your long-time readers but may act as a barriers to entry for newcomers. It has rhetorical structure. It doesn't seem that you just stopped as dawn approached. And its last sentence delivers the central tenet of Steveism. What's not to like?
Ken
p.s. It'll be all the better if you fixed the I/me error in the second sentence. You don't want to set a bad example for young readers.
"If you ask me who has had the most influence on the evolution of my prose style in the 21st Century, I’d say it’s this guy whose name I’ve forgotten from about 20 years ago who wrote a funny website insulting the celebrities of the day..."
Will audio disc versions be available too? If so, I would say, "Remember the libraries!" Yes, if libraries buy them people will be able to listen for free, but there's a LOT of library systems across our 3K mile-wide marketplace.
Alas, here in the Democratic People's Republic of Massachusetts, the statewide Commonwealth Catalog lists only one copy of your book Noticing, held by the Bahstin Public Library.....
Libraries routinely cull books from their stacks when they "run out of room." So if Noticing got into the system, chances are it would be culled quickly for such a dubious reason.
"Noticing? We don't need no stinkin' Noticing!"
I know an author who has just finished doing the audio recording for all 61 chapters of his nonfiction book on immigration. He is a professional author but knows nothing about promoting audio books can you give him 10 tips on how to best promote his audiobook
ChatGPT said:
Here are 10 tips for your author friend to effectively promote their nonfiction audiobook on immigration:
1. Leverage Audiobook Platforms
Ensure the audiobook is available on Audible, Apple Books, Google Play, Chirp, and Kobo.
Optimize the book’s description and keywords to improve search visibility.
2. Create a Companion Website or Landing Page
Have a simple site with a sample chapter, reviews, purchase links, and a sign-up form for email updates.
3. Offer Free Audiobook Codes for Reviews
Use Audible’s promo codes or sites like NetGalley and Goodreads to give away copies in exchange for honest reviews.
4. Engage Podcast Audiences
Guest on immigration, political, or nonfiction book podcasts to discuss the book’s themes.
Consider creating a short podcast series based on the book.
5. Use YouTube & Short-Form Video Marketing
Upload audiobook samples with captions on YouTube.
Create short videos for TikTok, Instagram Reels, and YouTube Shorts with engaging excerpts.
6. Collaborate with Influencers & Bloggers
Reach out to bloggers, YouTubers, and social media influencers who focus on immigration, law, or policy.
Offer them a free copy in exchange for a review or feature.
7. Run Limited-Time Discounts & Promotions
Use Chirp, BookBub, and Authors Direct to promote a temporary discount to drive sales.
Pair this with social media ads targeting listeners of similar books.
8. Engage on Social Media & Niche Communities
Join and contribute to Facebook Groups, Reddit threads, and LinkedIn discussions related to immigration.
Share insights and link back to the book naturally.
9. Host a Virtual Launch Event
Use Zoom, YouTube Live, or Facebook Live to discuss the book’s topics, do a reading, and answer audience questions.
Offer special giveaways or signed copies of a print edition for attendees.
10. Repurpose Content into Blog Posts & Articles
Turn audiobook sections into blog articles for Medium, LinkedIn, or guest posts on relevant sites.
Cross-promote these articles with a call to action directing readers to the audiobook.
If your friend needs help with a step-by-step marketing strategy, I can break it down further! 🚀
You said:
Yes can you break it down further
ChatGPT said:
Sure! Here's a step-by-step marketing strategy for promoting the audiobook over a three-month period to maximize reach and sales.
Month 1: Laying the Foundation
1. Ensure Wide Distribution & Optimization
Publish the audiobook on Audible, Apple Books, Google Play, Chirp, Kobo, and Authors Direct.
Optimize metadata:
Title & Subtitle: Use a clear, searchable title.
Description: Include keywords related to immigration.
Categories & Tags: Select the right genre and subcategories.
2. Build a Dedicated Website or Landing Page
Include:
A short book summary and author bio.
Audio sample (embed from YouTube or SoundCloud).
Links to buy the audiobook.
Email signup form for future promotions.
3. Secure Early Reviews
Give free promo codes to friends, family, and influencers for honest reviews on:
Audible
Amazon (if applicable)
Goodreads
BookBub
Personal blogs
4. Start Social Media Presence
Choose two or three platforms (Twitter, LinkedIn, YouTube, Instagram, or TikTok).
Create 5-10 engaging posts before announcing the audiobook.
Examples: Behind-the-scenes of recording, audiobook excerpt graphics, immigration stats, personal stories.
Month 2: Building Momentum
5. Engage in Podcast Outreach
Create a list of podcasts in the immigration, political, or nonfiction book space.
Send personalized emails offering to discuss the book’s themes and provide a free copy for review.
Aim for at least 5 podcast interviews in Month 2.
6. Use YouTube for Promotion
Upload short audiobook samples (1-3 minutes) with visuals.
Create a video trailer summarizing the book.
If comfortable, do a live Q&A session about the book.
7. Reach Out to Immigration Influencers & Bloggers
Offer free copies to YouTubers, bloggers, and LinkedIn influencers who discuss immigration.
Suggest they:
Write a review
Feature it in a video or article
Host a giveaway
8. Plan a Promotional Discount or Giveaway
Offer limited-time discounts via Chirp or Authors Direct.
Run a Goodreads Giveaway for increased visibility.
Month 3: Expanding Reach & Scaling Up
9. Create Short-Form Video Content
Make Instagram Reels, TikToks, and YouTube Shorts featuring:
Key quotes from the book.
Personal insights on immigration topics.
A “day in the life of an author” clip.
10. Run Targeted Ads
Use Facebook & Instagram ads to target:
People interested in immigration policy, law, and current events.
Listeners of similar audiobooks.
Use BookBub Ads for a highly book-focused audience.
11. Guest Post & Write Articles
Convert key audiobook sections into articles for:
Medium
LinkedIn
Immigration news websites
Always link back to the audiobook in each article.
12. Host a Virtual Event
Run a livestream event (YouTube, Facebook Live, or Zoom) to:
Read an excerpt.
Discuss immigration issues.
Answer audience questions.
Offer a special giveaway (signed book, free coaching session, etc.).
Ongoing Promotion After 3 Months
Keep engaging with podcasts, blogs, and social media.
Monitor sales data and adjust promotion based on what works.
Consider submitting the book for audiobook awards to gain credibility.
Would your author friend like help crafting a press release or pitch email for podcasts and influencers? 🚀
I have also found chatGPT good with the marketing advice. It was able to tell me possible markets for some software as well as job titles of potential users. Then offered to help craft some emails. People initially exaggerated its powers, but for some tasks it's great.
Market the free sample on X/Twitter and then link to Amazon to buy the full one. Get some mainline right-wing and centrist influencers like Mike Cernovich and Jack Posobic to re-tweet it.
Bonus if you can get some right-wing sympathetic influencers/podcasters/YouTubers to retweet it who's audiences are not-the-usual iSteve crowd/younger crowds. E.g. :
-shockjock comic Anthony Cumia,
-pop culture guys like DDayCobra, The Quartering, and Nerdrotic,
-porn-to-right-wing social commentary reporter Luke Ford
-men's rights advocates like Pearl Davis, Sydney Watson, Rollo Tomaissi and Better Bachelor/Joker,
-quant-rightist crank Aaron Clarey,
-funnywoman Chrissie Mayr.
And go have interviews with the above persons on their shows if they offer (most of the above have YouTube shows). Lots of their fans in those arenas might take a chance on an audio book over a written book if recommended by their favorite podcasters.
Maybe an appearance on the Joe Rogan Experience too? I dunno if Mr. S. has ever been a guest on JRE.
I think the funny website you mentioned was thesuperficial.com
> I probably averaged 0.75 mistakes per sentence
A mistake 3 out of every 4 sentences seems excessive, but those who speak professionally will tell you it is much more difficult to speak from a script with fidelity than it is to speak extemporaneously
Audio book directors have high standards.
I've recently recorded audio for a five minute software demo. If you have any standards and listen to your playback, glaring errors will haunt you. I admit, in practice, a listener in the flow might hardly notice, but I think the overall experience would be affected.
It's like when you play in a band, the other musicians keep telling you about all the mistakes they made and you say back that you didn't notice...but in retrospect, even if you didn't notice the specific error at the specific time, you could tell that it was worse, somehow.
I do a lot of voiceover work, and I agree completely. It's a lot harder than most people assume it would be -- and it's very tiring.
You do get much better with practice, though.
I'm not sure how helpful the tips are from ChatGPT on how to promote and sell audible books. Please forgive me if this makes me sound too much like Captain Obvious but I think the best way would be to contact authors who are successful at selling audible books and ask them what has helped them sell the most books recently. Since things change so quickly it would be important to make sure their tips were for results that are current and not a couple of years ago. Good luck Mr. Sailer.
This is such great news, congratulations!
I looked at the table of contents and would lazily recommend the first article, most trendily titled "Americans First".
I hope the freebie will be remixable. I'd like to hear and see a version of the audio with the text flashing along. And who knows what cool kids could do with it as a video short.
The freebie should be shareable to normies who do not know the great Steve Sailer and would be put off by something titled with triggering words like race, IQ, etc.
I'm psyched to get this audio version of the book! No doubt it would help me actually read/ingest your beautiful book. Which is within easy grasp but somehow not getting read, partly because I'm stupidly sure I've already read most of the articles... Which I probably haven't. And of course re-reading is both instructive and a pleasure.
PS: In case of future need, I'm pretty sure pronouncing кто кого "kto kavo" any way you like is fine and understandable. More like Spanish than like English might be good. I studied Russian for years and never really got it down, but Russians usually seem happy at my feeble attempts and pronouncing their language.
I'd post about it on Myspace, I think people use it frequently.
Mr. Sailer said "better suited for a professional enunciator than not terribly articulate me."
Not true IMO. I'd much rather hear you, the author, read what you have written, than someone else, especially one of those "professional" readers.
Yes! Like Camille Paglia reading her own essays
https://www.amazon.com/Free-Women-Free-Men-audiobook/dp/B06XCFZ7Q1/
Steve, a person who does not listen to audiobooks, is promoting his audiobook. This follows the hyping of his in-print book when Steve does not read books and doing several podcasts promoting his book when Steve does not listen to podcasts.
I think Mr. Sailer reads a lot of books.
His comments does not reinforce that belief. I thought one he should have reviewed and discussed was Troubled by Rob Henderson. Yet, Sailer skipped over the book and is unaware of the writings of Henderson.
Go on Reddit and post about this new horrible race science audiobook that all the Rogan bros are suddenly into because they can't read.
Sailerians might consider contacting the Joe Rogan Experience to request Mr. Sailer be invited as a guest:
https://www.joeroganexperiencereview.com/contact
Chapter 5: "It's all relative."
First of all, it's about human biodiversity, your foundational subject matter. Also, it's of moderate length, has no graphics to explain, and relies mostly on anecdote and thought experiments - no complicated statistical arguments. It's upbeat and earnest. There's little or none of the complex sentence structure, tone shifting, and snark that can be an acquired taste for your long-time readers but may act as a barriers to entry for newcomers. It has rhetorical structure. It doesn't seem that you just stopped as dawn approached. And its last sentence delivers the central tenet of Steveism. What's not to like?
Ken
p.s. It'll be all the better if you fixed the I/me error in the second sentence. You don't want to set a bad example for young readers.
I was reading Joseph Epstein's memoir, he wrote of the late great critic John Simon "that John could find a grammatical error in a Stop sign."
https://www.commentary.org/articles/joseph-epstein/pedant-writing-editing/
Any actor recording your book would be committing professional suicide
"If you ask me who has had the most influence on the evolution of my prose style in the 21st Century, I’d say it’s this guy whose name I’ve forgotten from about 20 years ago who wrote a funny website insulting the celebrities of the day..."
What Would Tyler Durden Do? maybe?