1. Blacks seem to really like Chrysler products, high performance or otherwise.
2. From the Malaise Era all the way through 2004, there weren't really any fast Chrysler/Dodge/Plymouth products that someone of average income could just go into a showroom and buy. They did make some fast cars, but those were either extremely expensive (Dodge Viper) or low-volume tuner models that only a few Mopar fans knew to look for (Dodge Omni GLH, Dodge Spirit R/T).
Starting in 2005, when the Chrysler 300 / Dodge Charger were introduced, the mainstream fast Chrysler & Dodge made a massive comeback.
Here's my hunch:
1. Blacks seem to really like Chrysler products, high performance or otherwise.
2. From the Malaise Era all the way through 2004, there weren't really any fast Chrysler/Dodge/Plymouth products that someone of average income could just go into a showroom and buy. They did make some fast cars, but those were either extremely expensive (Dodge Viper) or low-volume tuner models that only a few Mopar fans knew to look for (Dodge Omni GLH, Dodge Spirit R/T).
Starting in 2005, when the Chrysler 300 / Dodge Charger were introduced, the mainstream fast Chrysler & Dodge made a massive comeback.
Smart marketing.
This should have been titled "Sleepless in Seattle."